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Unbelievably High Customer Satisfaction Helps FairlawnGig Grow Local Economy

on Mon Jun 8, 2020

While large Internet service providers routinely face some of the lowest customer satisfaction rates in the country, municipal broadband networks, like FairlawnGig in Fairlawn, Ohio, have set themselves apart by offering superior customer service to residents and businesses.

Case in point: recent subscriber surveys from FairlawnGig revealed that 94% of residential respondents were satisfied with their service from the community-owned network. Businesses in Fairlawn also appreciate the municipal fiber provider. A similar survey given to businesses showed that about 700 jobs — at least — can be directly ascribed to the FairlawnGig network.

“Our customer service revolves around our building a strong and diverse network to our residents and businesses,” Fairlawn Deputy Director of Public Service Ernie Staten said in a press release. “We have the extremely high customer satisfaction scores to prove it.”

Numbers Don’t Lie

FairlawnGig conducted its survey of residential subscribers at the end of April and found an astonishingly high rate of satisfaction among those surveyed. Overall, 94% of respondents said they were satisfied with the service and 77% reported that they were “very satisfied,” which is impressive even with an accuracy range of plus or minus four percentage points. Another three quarters of survey takers said that FairlawnGig’s customer service is “excellent.”

In addition, about half of respondents said that FairlawnGig was “extremely important” in their choice to live or stay in the community. And the survey found that activities like working from home and streaming movies and other entertainment increased after residents started subscribing to FairlawnGig’s Internet access.

NextLight, the municipal Fiber-to-the-Home (FTTH) network in Longmont, Colorado, has been serving residents and businesses in the community since 2014 and offers reliable gigabit connectivity at affordable rates. This week, Director of NextLight, Valerie Dodd, is on the show to discuss the past, present, and future of NextLight with Christopher.

NextLight has implemented some special marketing and customer service techniques, which has helped achieve the high take rate that continues to grow. As the network expands to all areas of the city, Longmont has used some creative approaches and contended with a few challenges to connect residents and businesses. Valerie and Christopher talk about some of these decisions and how those choices have panned out.

They also discuss the community's commitment to digital inclusion and how it's paying off in an increasingly diverse and growing city. Valerie describes how her experience with a private sector provider has contributed to NextLight's focus on subscribers and breaks down some of the key differences between a traditional municipal utility, such as an electric service, and broadband service from the city.