Mudd Advertising and Cedar Falls Utility Talk Gigabit Broadband
As we reported back in May, Cedar Falls Utilities (CFU) now offers citywide gigabit broadband. Mudd Advertising is one local company poised to take full advantage of the new blazing speeds. Mudd invited officials from CFU into its studio for a live panel discussion about the new gigabit service and what it means for the community. The video is embedded below and is available via MuddTV - look for the 6/19/2013 archived show.
When asked what gigabit service means for the community, CFU’s Director of Business Management Rob Houlihan said “We have a lot of businesses that transfer huge files to and from their customers and this enables them to do even more of that activity.” Houlihan elaborated by saying that gigabit broadband opens up “a whole new host of opportunities for them to innovate.”
The panel was moderated by Mudd’s Gary Kroeger and consisted of Steve Bernard, Director of Business Development, Robert Houlihan, CFU’s Network Services Manager, and Rob Mudd, President of Digital Media and Chief Futurist of Research and Development for Mudd Advertising.
Mr. Mudd followed Houlihan’s lead by explaining what gigabit broadband means to Mudd Advertising: “Anytime that you can communicate to the world via video, live, with no buffering, no latency, anywhere in the world that you pick, that gives an advertising agency, or anybody that has a message to tell people, a leg up.” He went on to explain how the live panel itself, along with similar demonstrations they recently conducted from Bangkok, Moscow and Shanghai, are examples of what gigabit connectivity brings his company.
CFU’s Steve Bernard made a telling remark when asked how to explain the seeming anomaly of a small town in Iowa having such world-class infrastructure on par with only a few major global cities. The simplicity of his answer was telling:
"We’re a municipally owned utility, so we’re owned by the citizens in town. And that’s who we answer to and that’s our job, to try to be with them and stay ahead of them. You’ve mentioned the Mudd Group is a very innovative organization, it’s folks like that we’re trying to serve and stay ahead of.”
