Building a successful community broadband network, we’ve often pointed out, relies on successful organizing and marketing campaigns as much as it does on putting fiber in the ground. Those networks that do it well succeed, and those that fail to take it into consideration can languish or stall out. 

Successful marketing and organizing can build political will for a project, turn enthusiastic adopters into neighborhood champions who help increase take rates, help counter disinformation campaigns and predatory pricing by incumbent Internet Service Providers (ISPs), and show the ways that community owned networks have gone above and beyond over the years to invest not just in the most profitable neighborhoods around but ensure that those along every street and across every block have affordable, reliable, fast Internet access. 

The New Hampshire Electric Cooperative recently saw firsthand how a smart, engaged, energetic subset of its membership can make Internet access a priority. Fairlawn, Ohio’s municipal network has also been highlighting the value it’s bringing to users in the midst of the ongoing pandemic.

And with votes regarding municipal broadband networks coming up in Kaysville, Utah, Denver, Berthoud, and Engelwood, Colorado, Chicago, Illinois, and Lucas, Texas, taking this into consideration is as important as it’s every been.

See some clever and colorful below examples below, and read our past coverage to see how different community networks have taken on the task of branding, marketing, and organizing for success.

Some images courtesy of Internet Freedom for McHenry County

An effort to add broadband to the New Hampshire Electric Cooperative’s (NHEC) charter will end on October 14th after a month-long membership vote which began in September. If it passes, it will represent a new era for the co-op and open the way for better connectivity for tens of thousands living in the state. 

Back in June a ballot initiative fell short by two percentage points of the threshold needed to change the cooperative’s governing documents. A grassroots organizing campaign and Board vote immediately thereafter, however, affirmed both the membership’s and the new Board’s commitment to broadband as essential infrastructure. 

In mid-August the Board voted unanimously to propose amendments to the NHEC’s charter, and in September President and CEO Steve Camarino went on the New Hampshire Business Review’s podcast to talk about how important connectivity is for all in the state and the role NHEC could play in bringing better access to those in its service territory and beyond. Per procedure, all 85,000 members of the electric cooperative were given a chance to vote by mail or electronically starting in the middle of September, and the window closes on Wednesday.

As it stands, NHEC bylaws [pdf] allow it to pursue projects like broadband, but current policy and procedure requires an approval process which prevents it the flexibility and speed it needs to do take advantage of state and federal funds and make broadband-related capital investments. The change under consideration would allow members as well as the Board to move with the same speed it is allowed to on electric utility service projects for broadband ones as well. The current requirement on non-electric utility service involves a months-long membership vote. From the co-op’s website:

A couple years ago, fed up member-owners of Rappahannock Electric Cooperative (REC) in Virginia banded together to form Repower REC, a grassroots group that’s seeking to reform the state’s largest electric cooperative and advocating for clean energy and improved Internet access.

Rural electric co-ops are supposed to embrace the cooperative principles of democratic member control and concern for community, but some of REC’s members charge that the co-op’s practices fall short of those goals.

Repower REC hopes to bring greater transparency and member oversight to the co-op, as well as clean energy programs and a cooperative-owned broadband network.

Cleaning up Governance and the Grid

Rappahannock Electric Cooperative serves 170,000 meters in portions of 22 counties stretching from northern Virginia toward the Chesapeake Bay. It is the largest electric cooperative in Virginia and one of the largest in the country.

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Member-owners of the co-op launched Repower REC in 2018 in partnership with Solar United Neighbors of Virginia, in response to concerns over undemocratic practices and the lack of transparency at REC. The group has called for a number of reforms, including public board meetings and transparent board elections. People involved in the group have also spoken out against lobbying activities that they believe were not in the best interest of the co-op’s members. Repower REC members have run as candidates for the co-op board of directors, though none have won a seat as of yet.

Early last year, Mississippi changed state law to allow electric cooperatives to offer Internet access in addition to electrical service. Since then, several co-ops have announced plans to connect member-owners with fiber optic networks. But despite their new legal authority, some cooperatives are deciding against broadband projects, and their members aren’t happy.

The Daily Journal reported last week on one co-op, Pontotoc Electric Power Association (PEPA), that has chosen not to invest in broadband at this time, citing high costs. PEPA's decision faces strong opposition from some of its members as well as a commissioner from the Mississippi Public Service Commission. Critics claim that cooperative leaders did not fully consider all of the possibilities, and they take issue with the board’s choice to hold the vote during a closed meeting without issuing public notice.

“We’re not adversarial but are advocating for letting the owners get back involved,” Jackie Courson, a PEPA member in favor of broadband, told the Daily Journal.

Critics Question Private Board Vote

The PEPA board decided against moving forward with a broadband network during a private meeting on April 2. Members of the cooperative only found out about the vote four days later, during a public board meeting. In that later meeting, the board limited public discussion on every topic, including the broadband vote, to two people with five minutes each.

As justification for their decision to give the broadband project a pass, PEPA leadership cited the high cost of building fiber infrastructure — estimated at up to $48 million for the northern Mississippi co-op. “One study said it would only be financially feasible after 22 years, and then just marginally. The other two said flat out it was not economically feasible,” PEPA General Manager Chuck Howell explained to the Daily Journal.

MuniNetworks.org offers a cache of resources for people who have a particular interest in publicly owned broadband networks. As interest in municipal networks has increased in recent years, connections between people can help those researching and organizing. We know that there aren't many places where our audience can have discussions with like-minded individuals, so the Institute for Local Self-Reliance has now established two mailing lists for folks who share our common interests related to municipal fiber networks.

Talkers, Organizers, a Meeting of the Minds

For folks who want to share thoughts on municipal networks with others, including new developments, news on projects, or trends and topics, they can sign up on our Muni Fiber Discussion mailing list.

The list will be lightly moderated and is not a place to dump links to stories; we expect people to share thoughts and ideas and to debate new issues and important developments.

Learn more about the Muni Fiber Discussion mailing list and subscribe here.

For people who are interested in taking steps to organize a community toward developing their own municipal network, we've established the Muni Organizing mailing list. We expect people interested in this conversation to include some of the same people as on the discussion list and others that may be interested related topics, including economic development, connectivity and education or telehealth, and people interested in other community benefits. This discussion will also be lightly moderated.

We imagine the Muni Organizing mailing list to be:

Discussions about efforts to create community networks. This is meant to help share strategies, solve common problems, and otherwise work through the many challenges that accompany this organizing effort. We expect this may include local activists, business leaders, elected officials, city staff, consultants working in this space, and others. However, our goal is to keep it limited to those actually working in this area - not just anyone.

You can get details about the Muni Organizing mailing list and subscribe here.