Image
Fast, affordable Internet access for all.
Study: Apartment Renters Consider High-Speed Internet Access a Must-Have; Nearly Half Would Pay More for Fiber
By
on
When a renter looks for their next apartment, each weighs various amenities according to their own needs. In a recent study released by BroadbandNow, for almost 39 percent of survey respondents high-speed Internet access came in as a “must-have” feature.
Cleaning and Connecting Most Important
The survey sought opinions from almost 5,800 apartment dwellers, who ranked high-speed Internet access on par with a dishwasher, but below an in-unit laundry. Covered parking, a fitness center, and access to a pool came in well below convenient laundry and fast connectivity.
Renters who already have access to fiber connections were more likely to choose high-quality Internet access as a “must have” according to the survey. Only about 7.5 percent of those who responded to the survey connect with fiber and most rely on fixed wireless, about 35 percent. Current fiber subscribers are also the most likely to feel that their Internet access speeds are “good” or “very good” — a whopping 75 percent.
Approximately half of respondents said they would pay more for a place where they can access fiber. When considering rent, those who already have fiber, 35 present that said that they would be willing to pay an additional $50 per month in order to continue to use fiber for Internet access. About 17 percent of those who do not use a fiber connection, about 17 percent, said they would be willing to pay the extra $50 per month.
Landlords Take Note
Real estate experts have documented the benefits of fiber optic Internet access on both single-family homes and multi-dwelling units (MDUs). At the end of 2016, the FTTH Council (now the Fiber Broadband Association), created an infographic to help visualize the opportunity fiber creates for MDU landlords and building owners.
Based on research from RVA, LLC, American and Canadian renters are willing to pay $80 per month more on a $1,000 per month unit that has FTTH. Like the BroadbandNow research, RVA surveyed renters for their opinions.
Review the BroadbandNow report here, which offers visualizations in the form of comparative graphs of survey results.
You can also listen to Christopher’s podcast interview with Michael Render, Founder of RVA Market Research & Consulting, recorded in 2018. Render discusses the firm’s work, including the Internet access trends that separate the needs of homeowners and apartment renters.
Related Stories
Massachusetts and New York Look To Make Affordable Housing Broadband Ready
Massachusetts and New York officials hope to entice affordable housing property owners with new grant programs that would pay the retrofitting costs to expand high-speed Internet connectivity into decades-old affordable housing developments. Given that many of these multi-dwelling units (MDUs) were built before the advent of the Internet, a significant number of low-income tenants are living in buildings that are not wired to support reliable broadband connections or where residents can’t afford monopoly provider prices.
NextLight in Longmont, Colorado Expands Beyond City Borders
Longmont, Colorado’s community-owned NextLight broadband network has now crossed north of Colorado Highway 66, outside of city limits. Longmont officials say this latest expansion is being financed entirely by subscriber revenues and money set aside for capital projects, with no bonding or other supplementary funds involved.
One Year After Launch, Dryden, NY Muni Network Making Steady Progress
One year after launching a municipal fiber network, Dryden, NY officials say they’re making steady progress in their quest to expand affordable fiber broadband to the entire town of 14,500. While the effort hasn’t been without obstacles, town leaders say the public response to their foray into broadband has been overwhelmingly positive.
OCA-Asian Pacific American Advocates Challenges ‘Model Minority’ Myth to Close Digital Access Gaps
OCA-Asian Pacific American Advocates (OCA) seeks to document the digital access needs of Asian Americans, Native Hawaiians, and Pacific Islanders (AANHPIs). In doing so, they have bumped up against the 'model minority' myth, which obscures the digital access gaps in many AANHPI communities and has likely contributed to the dearth of research investigating AANHPI connectivity needs.
Gina Birch Loves Digital Equity at the Ashbury Center in Cleveland
In the second episode of our new Building for Digital Equity podcast, Gina Birch talks about how she trained digital navigators at the Ashbury Senior Computer Community Center in Cleveland to help enroll eligible households into the Affordable Connectivity Program, and why working with trusted messengers and organizations is key
NYC Co-op Told To Pull Free Service From Affordable Housing After City’s Reversal On Open Access Fiber
New York City has scrapped its plan to build a promising open access fiber network. Not only did that stark reversal leave many partner ISPs high and dry after years of planning, some local community-run ISPs now say the city is forcing them to remove existing free service to affordable housing developments.