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Over the Top Video: A Peak or a Path Forward?
By
on
About six months ago, I was quite bullish on advances in over-the-top (OTT) video making it easier for communities to build fiber networks because they would no longer have to deal with the challenges of securing and delivering traditional cable television channels. I explored these challenges in a recent post.
OTT video includes Hulu, Netflix, Apple TV, and similar services that deliver video content over your broadband connection, ideally to your television. Last summer, we were anticipating more devices and services that would expand OTT options.
In the time since, I have been disappointed. There have been advances - the Google Chromecast dongle works well (if you have a good Wi-Fi signal near your TV - no ethernet option unfortunately). But Chromecast works with a limited suite of video services.
Hulu works well enough, but seems to have fewer shows that I want to watch available on Hulu plus. Also, Comcast owns it and won't always be shackled by the temporary conditions it agreed to in order to secure permission to buy NBC Universal.
Aereo continues to be a very interesting model but will be fighting in the courts for awhile yet, creating an air of uncertainty over its future. Additionally, its business model hurts public access media (locally produced content), which often depends on franchise fees that Aereo and broadband providers don't have to pay. On the other hand, Aereo solves the problem of getting sports programming over the top and that is a big deal.
We had high hopes for an announcement from Intel that it would begin marketing a service offering television channels over the top but it ran into the steep barriers to entry we have previously noted. Now the Intel effort is dead to us: Verizon has purchased it.
Maybe Sony or Samsung or some other manufacturer will suddenly come out with a breakthrough, but given my experience with their user interfaces, I would be shocked if it were usable, to say nothing of desirable.
It is distinctly possible that we will see breakthroughs that make OTT video more accessible and therefore help to drive new investment in fiber networks that don't require large investments in cable head end technology and acquiring hundreds of channel contracts. But I think it more likely that we are going to see OTT content hold steady or even draw back - we may see still fewer popular programs available on Hulu in the near future, for instance.
Regardless, we should not assume that we are in the midst of a linear progression from little OTT video to much more. Given the massive power of Comcast, Time Warner Cable, and the channel owners, we could well see a return to content only being available to those who pay ever-increasing fees to the local cable monopoly.
There is a reason Google decided it needed to offer television channels to get enough subscribers to make their investment worthwhile. Communities may not need the same high subscriber rates that Google wants, but it is a sign of where they think the market is staying.
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