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"Fibervention": Break the Cable Habit In Chattanooga
If you are lucky enough to live in a community where you have a municipal network as a provider, you already know they often go the extra mile to serve customers. However, they don't always market as well as the incumbents, something that is starting to change with naturally viral ads. Enter Chatanooga's "Fibervention" campaign.
The campaign encourages current subscribers to nominate non-suscribers for a gift package:
- Three months of FREE EPB Fiber Optics service
- Three months of FREE Smart Network or Smart Network Plus service
- A Roku online streaming player
- Six months paid subscription to Netflix
- $100 iTunes gift card
- EPB branded gear
They have even created this video, highlighting all the reasons why EPB is so much better than the competition:
As a follow up, EPB released a second video showing the installation at the home of Ms. Martha, the first winner.
With winners like Ms. Martha, this campaign is sure to draw some attention. If you pay attention, you'll see Chase, an actual EPB installer that has become very popular around the community, with some people actually requesting he specifically install their service. At a conference awhile back, many of us assumed in an early ad that he was from a stock photo, but he is real.