Destination Crenshaw

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Destination Crenshaw Breathes Life Into 'Open Air Museum' and Emerging ‘Digital Equity Zone’

On a map, the Crenshaw District is a 2.9 square-mile neighborhood in South Central Los Angeles, home to nearly 30,000 mostly black residents.

In the popular imagination, Crenshaw is the backdrop for the Oscar-nominated movie "Boyz In the Hood" – the real life neighborhood that cultivated the likes of former Los Angeles Mayor Thomas Bradley; rappers-turned-actors Ice Cube and Ice T; and the late rapper/entrepreneur Nipsey Hussle.

But on the streets of Crenshaw, a transformative vision is unfolding – an initiative local leaders describe as “a reparative development project.”

The idea is to inspire and empower neighborhood residents with strategic investments rather than displace them through gentrification. The effort is being led by Destination Crenshaw, a nonprofit community organization established in 2017 to celebrate the history and culture of Black Los Angeles.

The most visible part of the vision is to create the largest Black public art project in the nation along Crenshaw Boulevard, the 1.3 mile spine of the neighborhood – or what Destination Crenshaw describes as an “open air museum” centered around “pocket parks” and a “comprehensive streetscape design” that will feature commissioned murals and sculptures from local Black artists.