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Peachtree City, Georgia Approves Resolution to Establish Municipal Broadband Utility
At a September meeting, the City Council in Peachtree City, Georgia unanimously approved a resolution to construct and operate a fiber-optic broadband network. According to the City Council minutes from the meeting, the initial 22.54-miles of fiber will provide 1 Gbps broadband access to various facilities in the City Service area.
In addition to providing connectivity for government buildings, utility services, and medical and educational buildings, the city will target business customers in the “high end user category.”
Officials estimate the network will cost $3.23 million. To pay for the project, the Peachtree City Public Facilities Authority, an independent local government authority created by the state legislature in 2011, will enter into an intergovernmental agreement with Peachtree City. According the August 2015 Fiber Initiative plan, capital for the project will come from the Authority; the city will issue a bond and pay installments to the Authority under an Agreement of Sale.
For several years now, the city located 30 miles southeast of Atlanta has explored options to improve local connectivity. City leaders tried and failed to bring Google Fiber to the community of 35,000 people in 2010. The city attempted repeatedly to urge private ISPs like AT&T to address the problem with no success. In February of this year, city leaders began work on a study to explore the feasibility of a publicly owned fiber network.
City Council members citizens at the recent City Council meeting expressed concerns that the network will not pay for itself and taxpayers will be left to cover unpaid costs. According to a recent survey of local businesses, 100% of respondents reacted positively to the prospect of a municipal network for connectivity.
In order to achieve the plan’s objectives, the network will need 12 “high-end” commercial customers by the end of year 2. The city’s consultant expressed confidence in meeting that first goal:
“If we had a different experience, I would be standing up here in front of you saying 12 is going to be a stretch. However, we found exactly the opposite to be the case,” said Davis. “I was amazed by that. It’s a surprise to me that the demand was so great, and that the existing customer base out there was so positive about becoming a user. From a pure business standpoint, that gave me a lot of confidence to come in and say I believe we can hit this number and I believe we can exceed this number.”
The city’s Financial Services Director Paul Salvatore added that the business plan for the project is based on conservative assumptions. It relies on a 20-year financial model projecting success for the network if the city secures at least 12 non-governmental customers in addition to 17 serviceable government sites. Thereafter, if it reaches at least 19 total non-governmental customers by year 6, the network will start to achieve positive gains, a 10-year bond payoff, and profitability after 16 to 20 years.
City officials have no plans to bring the network to residential subscribers at this stage, choosing instead to focus on direct and indirect economic development benefits, public safety improvements, and better cell phone coverage that will likely result from the fiber deployment. They did not rule out the prospect of fiber for residents in the future. (Watch a complete video of the September 17th City Council meeting here, the city’s municipal broadband network discussion starts at 28:20.)
At a workshop earlier in September, city leaders met with the consultant to finalize the business plan for the network. At the meeting, Interim City Manager Jon Rorie quizzed the City Council about the risks involved with investing in the new broadband network. By the time the City Council met 9 days later, Rorie was convinced of the plan’s prospects for success:
“We recognize this is a big decision, and it is of a visionary nature, but we also recognize that there is a risk exposure as a business model,” he said. “As far as providing an opportunity from an economic development perspective, I do think it is a huge opportunity as we move forward.