Fast, affordable Internet access for all.
Lessons Learned from Community Outreach in Gilberts, Illinois
Earlier this year, we reported on the Village of Gilberts, Illinois, where voters defeated a measure to approve general obligation bonds for a municipal network project. Our story got the attention of Bill Beith, Assistant Village Administrator from Gilberts who contacted us to talk about the project and provide detail on their efforts to educate the voters prior to the election.
The project would have raised property taxes 1.8 percent or approximately $150 per year on a property with a $250,000 market value. Even though the network would have been a publicly owned asset, Beith believes the idea of any new taxes defeated the measure. As the community considered the project, voters stated repeatedly that Comcast or one of the other incumbents should pay for deployment of infrastructure. Unfortunately, the Village had approached incumbents who had no interest in building in Gilberts. They felt the investment would not pay off in a community that is home to about 6,800 people.
The proposed project was to be deployed along side a private fiber network. When the developer of a new housing development learned that fiber significantly increases the value of real estate, he chose to include it to each new home. He also chose to bring the network to a nearby school along with several public safety and municipal facilities at no charge to the Village.
The project on which voters denied funding would have extended fiber to the rest of the community. According to Beith, the developer still plans to continue his fiber build in an incremental fashion. In addition to the homes in the new housing development, he will focus on commercial connectivity in the Village of Gilberts.
Even though the measure failed in April, the Village will continue to explore ways to work with the developer. According to Beith, he and other advocates for improving connectivity in Gilberts walked away with some valuable lessons for the future.
Ultimately, timing played an important role. Because referendum rules precluded the Village from advocating a position on the project, Beith felt their ability to share the potential benefits was compromised. If the Village needs to ask a similar question to the voters in the future, they will begin educating the public long before the referendum question is determined.
Beith also believes that the citizen Facebook page could have played a more instrumental role if it had been developed earlier. He found that it became a place for online debate and felt that, if it had been up and running earlier, advocates could have used the forum as a way to address arguments or misinformation early in the process.
The Village created NetworkGilberts.com and Beith believes that branding the idea of the network was a good way to introduce the initiative to the public. They also posted some basic videos to provide basic information on connectivity. If they had offered videos earlier in the process, the Village could have presented a waider range of material. Beith noted that they were also restricted in what links the the Village could provide and could only offer factual resources that did not advocate for or against the project.
According to Beith, the Village held an open house where they provided live demonstrations of 300 Mbps Internet access via fiber, a pair of 4K big screen TVs and eight assorted devices streaming simultaneously. Approximately 50 or 60 people attended the open house but Bill described the atmosphere as skeptical. It is his belief that the people attending the open house were undecided while those that stayed away had already determined how they would vote.
The Village of Gilberts must wait two years until this issue can be presented to the voters again. Beith is hopeful that by that time word will spread that access to fiber is unsurpassed and demand will grow. Many things can happen in two years and, as we have seen in other communities, it often takes several attempts for referendums to pass.
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