Broadband 'Nutrition Labels': Easily Missed, Never Seriously Enforced
In late 2024 the Biden FCC implemented a new rule requiring that broadband providers include a “nutrition label for broadband,” making any fees, restrictions, usage caps, or other limits clear at the point of sale. The proposal was mandated by Congress as part of the 2021 bipartisan infrastructure law to try and ensure the quality of taxpayer-subsidized broadband.
The proposal was well-intentioned. It mandated a certain level of transparency on telecoms to ensure that consumers knew exactly what kind of broadband connection they were buying. The effort attempted to counter historically dodgy practices by bigger providers to jack up their advertised prices using sneaky and misleading below-the-line fees.
But four years after Congress proposed the idea, studies began making it clear that ISPs weren’t seriously adhering to the rules, and regulators weren’t really interested in enforcing them anyway.
This joint study out of York and Michigan State University found that out of 35 monitored ISPs, only sixteen properly placed labels at the point of sale as required. Not a single ISP received full marks for completely adhering to the FCC’s requirements. Only six ISPs received a full ten-star ranking for proper formatting.
“The average across the sample was 5.2/10 stars,” the authors noted. “Across the 15 large ISPs assessed the average score was 5.8/10. Across the 12 medium ISPs assessed the average was 5.4/10 stars, and the average across the eight small ISPs, the average score was 3.75/10 stars.”
