Earlier this spring, Sun Prairie Utilities (SPU) and TDS Telecommunications Corp. signed a letter of intent to transfer ownership of the community’s Fiber-to-the-Home (FTTH) network to TDS. After weighing the pros and cons, the City Council approved the deal by a 4 - 2 vote at an April 11th meeting.

Conversation and Reservations

TDS will pay $2.88 million for the fiber-optic network. The asset has been valued at $2.7 - $2.8 million and the city owes $2.85 million on the network.

The company has agreed to expand the network over the next 30 months and will use customer demand to determine where to deploy new investment. If they don’t begin expansion within 30 months, TDS will pay a $25 per unit penalty to the city.

At least one Alderman felt the penalty was too lenient. “I want this contract to have real consequences if the buildout doesn’t happen like they say it will,” said Mike Jacobs at the April 11th meeting. Jacobs expressed his desire to allow SPU to continue efforts to develop the network, arguing that high-speed Internet access is an essential service like police, fire, and other services the city typically provides. He argued such an asset should not be sold to a company that needs to make profits.

Alder Maureen Crombie also wanted to hold off on approving the transaction. She stated that the Council should wait three weeks to hear residents concerns but other council members disagreed.

Incumbent Charter Communications also opposed the sale, stating that they face unfair competition now because the city will be helping TDS market the FTTH service. Alders responded to Charter’s government affairs manager by reminding him that Sun Prairie had approached the company asking for upgrades but were ignored. They also said that, had Charter offered to purchase the system, Sun Prairie officials would have considered their offer.

Important Details

In Wisconsin, Sun Prairie Utilities (SPU) and TDS Telecommunications Corp. have signed a letter of intent (LOI) for the sale of the city’s municipal network to the Chicago-based telecommunications company. The parties plan on having a final deal hashed out and concluded by the end of March.

 TDS Plans For Growth

According to Sun Prairie Mayor Paul Esser, approximately 700 homes are connected to the SPU network, leaving 12,000 households left to be hooked up. TDS has expressed a desire to accelerate the Fiber-to-the-Home (FTTH) expansion, in keeping with its recent growth strategy.

 “We plan to expand the network to launch 1 Gigabit broadband speeds, as well as phone service, and our industry leading IPTV solution, TDS TV, to residents,” [Drew Petersen, vice president of external affairs and communications at TDS] said. “For businesses, we would look at providing dedicated fiber connections and our hosted VoIP phone solution, TDS managed IP Hosted.”

TDS has also recently acquired Interlinx Communications and its subsidiary Tonaquint Networks in southern Utah.

Sun Prairie Residents, Businesses Not Happy With Incumbents

About a year ago, we learned that an FTTH pilot project had experienced incredibly high demand: 54 percent of households in the pilot area requested the service. It was a good problem to have, but perhaps the community's leaders got cold feet. The demand for high-quality Internet access is strong in Sun Prairie where residents are fed up with poor service from Charter and Frontier. Enter TDS.

What The Future Holds

Will TDS be able to do a better job? Will TDS maintain the assets or sell out to some other behemoth like Comcast? Time will tell. Whether or not TDS will encourage the current providers to improve services or just offer another poor option to the people of Sun Prairie remains to be seen.

Welcome back to Sun Prairie, Wisconsin. This town has brought to light the shocking stories of slack service from incumbent providers, the complicated decisions of community representatives, and the hopeful beginning of a fiber-to-the-home (FTTH) network. 

The City Council has just approved $16,000 to hire an engineering consultant for the estimated $27-35 million citywide plan. 

In the Pilot Project, So Much Demand!

In July 2015, City Council approved the $624,000 plan for the pilot project, but several factors brought the actual cost up to about $653,000. The pilot project area included the neighborhood Smith's Crossing, the Main Street Corridor, and the TIF District 9 area. 

Sun Prairie Utilities first slated the project for completion in early December, but that underwent several delays. For instance, an over-booked contractor started on the project a month later than expected. Meanwhile, rocky soil conditions and high-demand slowed the pace of construction while raising costs. The Sun Prairie Utilities Manager Rick Wicklund will present the final costs for the pilot project this month. 

The original budget had assumed a 30 percent take-rate that would see a positive cash flow in three years. In actuality, 54 percent of households in the pilot project area are requesting the services.

Forty-three percent have requested the 100 Megabits per second (Mbps) for $49.98 each month while 11 percent want the higher-speed service of 250 Mbps for $69.98 each month. The capital expenditure of these unexpected last mile connections brought the cost up, but the extra revenue from these connections will certainly help offset those costs. 

Pilot Project Teaches Lessons

Shocking horror stories about incumbent ISPs reaching new lows for poor service are now so common that they have become routine. A story from Ars that recently went viral puts a human face on the frustration millions of Americans endure just trying to determine if Internet access is available where they choose to live. First, here is the gist of the story.

Cole Marshall, a work-from-home web developer, decided he wanted to build a new home on the outskirts of Sun Prairie, Wisconsin. While scouting properties, he confirmed with local incumbent ISPs Comcast and Frontier online and by phone that they could offer sufficient Internet access to his favored lot.

When Marshall completed construction and contacted Charter, the cable company offered to provide the service only if he paid $117,000 to extend their network to his home. And Frontier? Frontier mislead him too, pricing the job at $42,000 to bring him the 24 Mbps service they’d promised they could provide. 

When all was said and done, Charter couldn’t provide affordable service at all. Marshall is now stuck with Frontier’s sloth-like DSL broadband speeds of 3 Mbps download / 1 Mbps upload for all of his small business needs. These speeds fall well short of the 25 Mbps download / 4 Mbps upload the FCC defines as “broadband.” 

Marshall’s story illustrates well the problems with existing broadband services in and around the city of Sun Prairie that led citizens and city leaders to recently pass a resolution to build a municipal broadband network in some areas within the city limits. While Marshall’s address is outside the purview of Sun Prairie’s planned network buildout, the potential for future expansion of this publicly-owned network may be Marshall’s only hope for a solution to his broadband connectivity problems.

On July 21, the City Council of Sun Prairie, Wisconsin passed a resolution to fund construction on a segment of what could become a citywide, high-speed fiber optic project. Construction will take place in the city’s Smith’s Crossing subdivision, parts of Main Street, and the Tax Increment Finance (TIF) District 9/St. Mary’s development area. It is slated to begin in early September and last through December 1, weather permitting, and will cost an estimated $640,000.

The mayor of Sun Prairie, Paul Esser, believes that going through with this project is the correct move for the City. He was recently quoted in the Sun Prairie Star: 

Moving ahead with the pilot project in Smith’s Crossing is the right way to go. I believe that as an early adopter of this technology we will have an economic development advantage which will attract companies that require this broad bandwidth.

The fiber-to-the-premises (FTTP) construction at Smith’s Crossing is seen as a testing ground for a larger FTTP network construction that would extend 200 miles of fiber and have the potential to connect all of the city’s homes and businesses. Currently Sun Prairie has about 30 miles of fiber. If Sun Prairie can successfully build out this citywide network - costing an estimated $26.7 million for the whole city - it could rival that of Reedsburg, Wisconsin, which began construction on its fiber-to-the-home network in 2003. Reedsburg has seen numerous economic development benefits and has created a considerable amount of community savings from lower prices.

The city of Sun Prairie initially invested in fiber optic technologies in 1999. In that year, the City built a fiber ring for the school system. Rick Wicklund, the manager of Sun Prairie Utilities, estimates the fiber ring will save the school $2 million by 2019. The fiber also runs to about 28 businesses and more than 130 Multiple Dwelling Units (MDUs), according to Wicklund. Now, Sun Prairie Utilities is looking towards residential markets. 

The Sun Prairie City Council met on January 14th to discuss a possible investment in a municipal fiber network. Thank you to local resident Jonathan Kleinow for alerting us to developments in the south central Wisconsin town.

The Star published an article about the meeting in which The Motive Group presented information to the Committee of the Whole. According to the story, the consulting firm has been working with Sun Prairie Utilities for a year to find ways to improve local connectivity and spur economic development with fiber. The community is considering the possibilities of a triple-play FTTH network for the areas 30,000 residents.

Sun Prairie Utilities solicited responses to a community survey. They received 700 responses with 88% in favor of a fiber investment. 

From the article:

The recommended plan put for[th] by The Motive Group has a total cost of near $27 million, with $21 million of that as year-one capital expenditures to serve roughly 13,550 homes and businesses in the city.

Budgeted in the initial year's expense total is $11 million for aerial and underground construction and equipment.

Once the fiber system is operational and available for customers, [The Motive Group's Beth] Ringley said projections show $9.97 million in annual operating revenue by year 20 of the system to go along with expenses of $1.26 million.

By year 20, total assets are projected to be at $27.16 million, with total cash at $12.56 million.

Councilman Jon Freund commented that he was opposed to the idea at first but that he now believes Sun Prairie Utilities and the City could partner to distinguish the community. From the article:

“Technology has become a greater and greater need for both businesses and residents,” Freund continued. “This is an opportunity for us to basically differentiate Sun Prairie from all the other communities in Dane County.”

...

He added that fiber installation would “put Sun Prairie on the leading edge” for economic development and local and long-distance education opportunities.