The Spokane Business Journal recently wrote about the community broadband system in Pend Oreille County, long a favored destination for all seasons outdoor recreation.  Beginning in 2013, the Pend Oreille County Public Utility District (PUD) began providing residents and tourists with high-speed fiber to the premises broadband via a 573-mile fiber network.  The network was made possible by a $27 million American Recovery and Reinvestment Act (ARRA) grant.

Private companies commonly say that such rural areas are not densely populated enough to justify investing in high-speed broadband infrastructure, leaving many rural communities on the disadvantaged side of the digital divide.  High-speed community broadband systems like the one in Pend Oreille County cancel out this potential problem as they allow tourists, residents, and businesses alike to be closely connected with nature while staying connected for business demands. Indeed, as the website for Pend Oreille County’s Economic Development Council makes clear, the community broadband service is at the core of the county’s ambitious plans to attract people and businesses to the area.

In our recent report, ”All Hands On Deck: Minnesota Local Government Models for Expanding Fiber Internet Access,” we wrote about rural communities in Minnesota like Cook County where the tourist industry is a large part of the local economy. As in Pend Oreille, insufficient Internet negatively impacted resorts, lodges, and outfitters that depended on customers who needed more than dial-up Internet access. To solve their problem, they invested in a municipal fiber network.

Local community and business leaders report that they have also started to see people and businesses relocating to the county, encouraged by the area’s combination of fiber-optic broadband and outdoor recreation offerings.  

In past reporting, we have briefly discussed Pend Orielle PUD’s efforts at filling the broadband service gap in rural areas. People living in rural areas, while possibly needing connectivity more than urbanites, are often left to fend for themselves. In this case, the community was largely passed over by the private sector but took up the challenge to do it themselves. In addition to implementing a pilot program in 2011, they attempted to restore their right to make their own decisions about broadband.

In a commentary posted on the Pend Orielle PUD website, Commissioner Dan Peterson describes the agency’s commitment to their first priority, providing reliable electricity, and how expansion of their fiber network will improve the process of delivery. Yes, there are risks of building a community fiber-optic network, notes Peterson, but is has been done, done well, and will enhance the ability to fulfill that first priority. Additionally, the Commissioner notes that broadband access is something the people of Pend Orielle County need to stay competitive and gain any possible edge:

It increases educational opportunities, economic vitality, property values, and jobs. Our rural county will leap forward in this information age with state-of-the-art infrastructure. Without this gift, such progress is otherwise impossible.

The Pend Orielle PUD received stimulus funds, which it used to expand the network, but are considering the fiscal future of the network and current and future customers. Peterson and the PUD sought legislative changes, SB 6675, that would give the PUD the authority to offer retail services on its network, currently a no-no. In his commentary, Peterson attempted to allay the fears of those he correctly anticipated would be opposed to such authority – the potential competition.

The project will make highspeed Internet available to approximately 3,200 households, 360 business, and 24 community anchor institutions such as schools, libraries, and health care facilities. Residents and business owners will have the opportunity to subscribe to a variety of highspeed Internet services through local internet service providers.