Every decade, the U.S. counts itself to learn more about the people who make up the fabric of America. The upcoming census of 2020 will be the first census conducted mostly online and, while the prospect is an exciting statement about our technology, there are new risks that accompany innovation. Not everyone has reliable Internet access, which can lead to undercounts. Next Century Cities recently released the 2020 Census Kiosk Toolkit, a resource to help local communities and their citizens ensure results are accurate by establishing a public kiosk program.

Why Does It Matter?

The United States Census Bureau seeks a count of all people living in the U.S. states and territories in order to establish how to distribute federal funding. Dollars for education, infrastructure, healthcare, and other programs are determined based on population and need. When local communities and states come in with counts that don't reflect reality, they don't receive a correct amount of funding. This is especially a problem when large percentages of the population aren't counted.

Census data also determines representation in government. The number of seats in the House of Representatives, and congressional and state legislative district borders are determined based on census results. Local community leadership uses census data to help shape policy, planning, and how to distribute resources.

As one can expect, counting every person in the United States is a monumental task that requires cooperation at every level. In the past, census takers travelled door-to-door and paper ballots were mailed to households. This year, however, much of the data will be collected online in an effort to cut costs and expedite the process.

A Community-Minded Approach for Better Data Collection

The city of Fairlawn, Ohio, has less than 8,000 residents, but daytime population swells to around 40,000 because the Akron suburb is a hotspot for commerce. When city leaders decided to develop the FairlawnGig broadband utility in 2015, they knew that it was necessary to retain businesses and they were right - the fiber optic infrastructure is spurring economic benefits. People who live in and around Fairlawn, however, are also reaping the rewards. In a video released by Corning about the city's investment, we learn more about both business and residential subscribers who make the most of the city's broadband utility.

Success in the Numbers

In addition to increased home resale values of 8.7 percent the first year and 8.2 percent in year two, 257 new jobs have come to the community within the FairlawnGig footprint. There are 15 new businesses in the community, in part because commercial subscribers can sign up for 10 gigabit per second connectivity. For Enterprise subscribers, 100 gigabit service is available. There are factors that contribute to the boon, of course, but before the municipal network utility, potential businesses cited Fairlawn's poor Internet access as a reason for locating elsewhere.

Subscribers in the community pay around 7.5 cents per Megabit per second (Mbps); in the past they paid around $4.23 per Mbps from the incumbent. Residential subscribers can sign up for service that they describe as "half the cost and twice the speed" and can get Internet access of up to a gig.

Testament

In this video, you'll see resident and City Council person Barb Potts describe how her children and grandchildren have tested the limits of the gigabit service, which comes through with flying colors. 

Several residents that also run businesses in Fairlawn, praise the city's foresight in making the investment. They appreciate local leadership's efforts to improve economic opportunities and develop a utility that provides an affordable and reliable critical service such as Internet access. By implementing a project that brings a much-needed improvement to the region, city leaders have boosted their credibility along with local connectivity.

As Redding, California, aims to bring better connectivity to businesses and residents, they're looking to locals for advice on how to move forward.

As we reported in April, community leaders voted to proceed with a pilot project in their downtown area. Economic development in the downtown area drove the plan, but reducing the cost of Internet access through a publicly owned network and the availability of a more reliable, faster service generated force behind the project. 

In April, the city council decided to explore possibilities and now they're interested in finding out the public's interest in a citywide network for residents. The Vice Mayor, City Manager, and staff from Redding held a public meeting in late November to share information with locals about possibilities. 

"Fiber is an essential element of the future and its economy," Tippin said. "Vice Council Macaulay brought this forward to council and we agreed that we should study this so we've hired consultants and we've been doing a study - looking into cost, what elements should be required and whether it would be beneficial from a community standpoint." 

In order to determine the public's feelings on whether they agree Tippin, the city is asking Redding residents to complete a simple online survey. The survey is six questions about perceived value, current options, and respondents' likelihood of supporting a municipal fiber optic network project.

An Existing Advantage

People who live out of urban areas enjoy beautiful scenery, quiet solitude, and fresh air. Traditionally, those qualities have come with sacrifice, which includes high-quality Internet access. Now that rural cooperatives are taking the initiative to develop networks, however, rural areas such as northern Minnesota are better served.

In this short video by the PBS and TPT Almanac team, Kaomi Goetz travels “up north” to visit with folks who live beyond the Twin Cities to see how things are changing and how we still need to make improvements.

It’s been a journey of discovery for the folks in "Villageville," our fictional rural community where Internet access isn't meeting the needs of residents or businesses. In Episode 5 of "From Crops to Co-ops: Small Towns Want Better Internet!", we learn more about the work rural cooperatives are doing for communities across the country.

Grumpy Gary and Entrepreneur Emily have met up in "Sizeable City," a nearby community that decided to invest in a municipal network. It has paid off in the usual ways -- better Internet access, more jobs, lowered telecommunications costs. In addition to enjoying some java and some jokes (we use the term loosely), they meet up with a representative from the electric cooperative to discuss high-quality Internet access options.

During the conversation, we hear more about the ways cooperatives are serving people in rural areas and why it makes sense that they're delivering fiber optic connectivity. Watch for more pop-up facts about municipal networks, cooperatives, and how both are serving rural communities. Listen to the cooperative's pilot project strategy and be sure to watch through to the end to hear about the final outcome in Villageville.

As with other episodes of "From Crops to Co-ops: Small Towns Want Better Internet!", you'll hear past and present voices from the Very Amateur Acting Troupe of the Community Broadband Networks Initiative along with other Institute for Local Self-Reliance talent (again we use the term loosely). We encourage you to share these videos to help spread the word about municipal networks, cooperatives, and the fact that rural communities don't have to be "stuck" with poor Internet access.

If you haven't seen episodes 1 - 4, check them out below, read the backstories, or view them all on our Videos page.

Share the series playlist, where you can see all the episodes from Villageville, U.S.A.

The people of our imaginary community "Villageville" have gathered outside the library, inside the library, and on Grumpy Gary's lawn to talk about the problem of poor local Internet access. Now, they're making it official and letting town leaders know that they want change. It's time for Episode 4 of "From Crops to Co-ops: Small Towns Want Better Internet!"

For the past three weeks, we've seen the good folks of this fictional community grapple with the difficulties that many rural towns face. When local connectivity doesn't keep up with the needs of the community, small towns can't be competitive. In Villageville, entrepreneurs, parents, and people who just want better Internet access have been researching why connectivity in their town is so poor and what are some possible solutions. Now they're ready to take their concerns to local elected officials.

The setting in this episode is a bustling town council meeting, in which locals are gathered to discuss what to do about poor Internet access in Villageville. The special speaker tonight is an attorney from the incumbent Internet access company. Citizens are ready to ask him why, for corn's sake, his employer still hasn't updated the services they provide.

During this episode, we learn more about the influence of large corporations and their lobbyists on competition, or the lack of it. The people of Villageville have noticed some patterns in the way state laws get passed and they're ready to talk about it at the meeting. By the end of the evening, folks are inspired to do more than complain.

In addition to the educational value from this short video, you'll enjoy the campy style of the Very Amateur Acting Troupe of the Community Broadband Networks Initiative and a special guest star from the Insitute for Local Self-Reliance. We've had fun writing, acting, and editing these videos and it shows. As with all "masterpieces," artists have come and gone from the Initiative team, leaving their imprints on "From Crops to Co-ops: Small Towns Want Better Internet!"

If you haven't seen episodes 1 - 3, check them out below, read the backstories or view them all on our Videos page.

By now, you’ve met the people of “Villageville,” the imaginary town in rural America that, like many similarly situated communities, are struggling to find better connectivity. This week, we continue our soap opera saga “From Crops to Co-ops: Small Towns Want Better Internet.”

In this episode, the kids of the community are working on another big homework assignment and gather together at the neighbor’s house to tap into his satellite Internet access. Watch to find out the results when Grumpy Gary tells the kids to “get off his lawn.”

In rural areas with low population density, large corporate Internet access providers don’t find the motivation they need to invest in fast, affordable, reliable connectivity. High numbers of residents and businesses depend on satellite Internet access as a last resort. Plans are expensive, unreliable, and typically include data caps. In episode 3, we include pop-up information about satellite Internet access and how communities who must use it settle for less than they deserve.

Don’t miss another opportunity to hear the Very Amateur Acting Troupe from the Community Broadband Networks Initiative and the Institute for Local Self-Reliance fill the roles of local people who are just trying to get online to get stuff done.

If you want to get caught up first, read up on the storyline from episode 1 here or watch it below. You can also check out the synopsis of episode 2 and watch it below to experience the whole story from the start. Share the series playlist, where we'll continue to add episodes as we release them.

Next week we attend a city council meeting in Villageville in which residents and community leaders decide what to do about poor Internet access in their community. Don't miss it!

You can get caught up on the saga here with episode 1:

Quincy, Massachusetts, recently let the public know that they're serious about encouraging local Internet access competition through public investment. At an October 21st press conference, Mayor Thomas Koch and City Council Member Ian Cain announced that the largest city in Norfolk County will begin gathering data on local interest in a municipal Fiber-to-the-Home (FTTH) network.

The Choice That Isn't a Choice

With Comcast as the only option for broadband Internet access, leaders such as Cain feel that it's time to encourage competition. DSL is available, but the average speed in the Quincy area is slower than 10 Megabits per second (Mbps) download. Upload speeds are likely around 1 Mbps -- hardly the kind of connectivity a community of 94,000 want to boast about.

Limited fiber for commercial subscribers has been deployed in the city, but without more options, Quincy faces a disadvantage as communities around them invest in better connectivity. The Mayor, Cain, and other local leaders have economic development on their minds when considering the initiative. Cain told press conference attendees, "This is a way to really have Quincy stand out in a way that other cities and towns aren't really looking at. This is a way to put us up front," as a way to attract more businesses.

Cain noted that comments from constituents regarding poor Internet access in Quincy have come to his office for the past five years. In 2018, the city council adopted Cain's resolution to investigate the possibility of publicly owned Internet network infrastructure. Residents have also taken their complaints to the Mayor. At the press conference, Koch said:

“I hear constantly from people about lack of competition – some related to cable, some related to slowness of access to get onto the network. This is something we’re very serious about looking at.”

We recently introduced you to our informative and campy video series, “From Crops to Co-ops: Small Towns Want Better Internet!” In episode 2, we continue the saga of “Villageville,” where the streets are quiet, the people are friendly, and the Internet access leaves much to be desired. Last time, you met some of the people who live in this rural community and discovered how they've dealt with substandard connectivity. People are getting a little fed up; could the wind be shifting in Villageville?

Don’t miss this chance to hear current and past members of the Community Broadband Networks Team try their hand at voiceover acting! We wanted to make this series fun and have fun making it, so you'll hear some familiar voices.

In episode 2, the town’s newest family, shocked and dismayed at Villageville’s poor connectivity, meet to the local librarian to discuss local options. Like students who need fast, affordable, reliable Internet access for homework, entrepreneurs in rural areas often find their business goals hindered if they move to a community forced to rely on outdated solutions like DSL.

As librarians often do, however, Villageville's has been researching the problem and shares her findings. She’s discovered some great information about rural cooperatives. In addition to the facts our local librarian shares, we’ve included pop-up data about cooperatives, connectivity, and economic development. The video is a great way for you to get people interested in learning more about the possibilities in your own rural community.

If you haven’t seen episode 1 yet, check out the synopsis here or watch it below and learn more about our cast of characters and their quest for better Internet access. Share the series playlist, where we'll continue to add episodes as we release them.

Need to get caught up? Here's episode 1:

In rural communities, large companies often won’t invest in high-quality Internet network infrastructure due to the lack of population density. Increasingly, rural electric and communications cooperatives are filling the void and providing the Internet access small towns and surrounding areas need. In order to illustrate the challenges facing these small rural towns, we’ve developed a series of videos titled, “From Crops to Co-ops: Small Towns Want Better Internet!”

The series includes five episodes that tell the story of one small town, its residents, and the way they tackle the need for better local connectivity. In addition to our story about the folks from the imaginary community of "Villageville," we include real-life statistics about connectivity in rural communities.

In the first episode, we’ve introduced some of the characters that will take us through the series as we catch up with them outside the local library. You'll learn why they're hanging out in the parking lot and get a better understanding of what life is like in a rural community where small towns want better Internet access.

Share this resource with others who are interested in exploring options for improving connectivity in their local communities.

We’ll share more episodes that document Villageville's journey in the coming weeks.

UPDATE:

We've published all five episodes! Watch them here to find out what happened in Villageville:

Episode 2:

Episode 3:

Episode 4:

Episode 5: