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Reedsburg Rebrands Gigabit Internet Access; Say Hello to "LightSpeed"
One several occasions, local leaders in communities with municipal networks have told us that one of the lessons they’ve learned is that marketing is important. While municipal networks can be considered utilities by community leaders who manage and operate them, they still need to be mindful of business in order to enhance subscriber numbers, compete with other ISPs, and establish a brand. This month, the Reedsburg Utility Commission (RUC) in Wisconsin launched a new brand for its triple-play network.
We’ve written about RUC’s network in the past, including their efforts to expand to rural areas and the decision in 2014 to offer gigabit connectivity. We even interviewed RUC General Manager Brett Schuppner in 2015, who shared the history of the network back to 2003, which means it’s one of the oldest Fiber-to-the-Home (FTTH) networks in the U.S.
According to the RUC press release, the new brand and logo — LightSpeed — “has roots back to the initial launch of RUC’s telecom services.”
Now, subscribers can obtain gigabit connectivity for $44.95 per month when they purchase bundled services. In addition to gigabit Internet access, residents can subscribe to a 100 Megabits per second tier. The service is symmetrical, so upload speeds are as fast as download. Symmetrical connections allow subscribers the ability to send large data files as well as receive them, which creates a better environment for entrepreneurs, teleworkers, and students who need robust connections for homework.
"At Reedsburg Utility we are customer focused and strive to provide the best service for the price” said RUC’s General Manager Brett Schuppner. “We feel the internet provider should not be the limiting factor on how quickly a customer can access internet content. With LightSpeed Internet, we’ve removed the bandwidth restrictions so customers can fully utilize all their connected devices and have the best online experience.”
Check out their new logo:
To hear conversations about marketing efforts and municipal networks, listen to Christopher’s podcast interview with Kyle Hollifield of Magellan Advisors from May 2017. Christopher also recently interviewed Travis Carter from local ISP US Internet and they discussed marketing approaches his company has taken and lessons learned.
Marketing launch photo:
In the 1980s, Rancho Cucamonga proclaimed itself “The City with a Plan.” Back then, the plan was to remake this once rural enclave known for its vineyards into more than just one of the many sunny suburbs of Los Angeles. That forward-looking spirit was revived again 30 years later as city leaders looked to cultivate a digital vineyard with the creation of a “Fiber Optic Master Plan” – a six-year $13 million investment plan that targets the city’s new development. Today, the city along the famed Route 66 owns and operates Rancho Cucamonga Municipal Broadband in partnership with Onward, a local private Internet service provider.
Breaking new ground in New York, state leaders are launching the first municipal fiber-to-the-home (FTTH) projects in the Empire State with funds from its new ConnectALL Initiative. Four small rural communities in four different counties will be the beneficiaries of New York’s initial foray into municipal broadband. At the end of May, Gov. Kathy Hochul’s office announced the $10 million grant award, which will fund fiber deployments to the Village of Sherburne in Chenango County, the Town of Nichols in Tioga County, the Town of Diana in Lewis County, and the Town of Pitcairn in St. Lawrence County.