Fast, affordable Internet access for all.
This PR and Marketing Firm Understands Muni Projects
For episode 329 of the Community Broadband Bits Podcast, our guests Deb Socia from Next Century Cities and Bob Knight of P.R. and Marketing firm Harrison Edwards discussed political will and its effect on community broadband network projects. Political will is one of many key ingredients of a successful network initiative, but it's only one of the many balls in the air that a community must juggle to get a project started and keep it healthy. As Bob mentioned in the interview, Harrison Edwards has formed an entire practice area dedicated to the special needs surrounding broadband projects. They recently launched a new website that can help interested communities learn more about what they offer.
It Isn’t All About Political Will
While getting elected officials educated and onboard with the connectivity needs of the community and helping them discover paths to improvement, moving a project forward and keeping it going strong requires much more. The Harrison Edwards team aims to also educate the community and market the campaign around the initiative. They will work to shed light on benefits for a range of stakeholders and will take necessary steps to run interference against misinformation.
Once a project has been approved, the firm will manage community expectations, market the project, and work with the press to help hit the ground running. In addition to bringing projects from idea to reality, Harrison Edwards recognizes that marketing the services offered by community networks is a skill often outside of a municipality’s wheelhouse. With effective marketing to drive up take rates, a community broadband project stands a better chance of long-term success.
Harrison Edwards has established a team whose sole focus is dedicated to community broadband projects. The team includes professionals from the public sector who have inside knowledge about the perspective of elected officials grappling with the decisions associated with these types of projects. They also maintain close ties to industry experts that have worked in the community network sphere, such as COS Systems, Foresite Group, and Nokia. Financial experts that maintain a special interest in publicly owned network projects, such as KeyBanc Capital Markets and Neighborly also partner with Harrison Edwards.
Check out their website to learn more about the services they offer community broadband projects.
Listen to episode 329 of the podcast again to hear the discussion about political will and community network projects.
In early August, the city of Holland, Michigan (pop. 33,000) voted to fund the construction of a citywide, open access fiber-to-the-home (FTTH) network. It’s the culmination of almost a decade of consideration, education, planning, and success, and builds on decades of work by the Holland Board of Public Works (HBPW) and city officials to build and maintain resilient essential infrastructure for its citizens. It also signals the work the community has done to listen to local residents, community anchor institutions, and the business owners in pushing for an investment that will benefit every premises equally and ensure fast, affordable Internet access is universally available for decades down the road.
In the 1980s, Rancho Cucamonga proclaimed itself “The City with a Plan.” Back then, the plan was to remake this once rural enclave known for its vineyards into more than just one of the many sunny suburbs of Los Angeles. That forward-looking spirit was revived again 30 years later as city leaders looked to cultivate a digital vineyard with the creation of a “Fiber Optic Master Plan” – a six-year $13 million investment plan that targets the city’s new development. Today, the city along the famed Route 66 owns and operates Rancho Cucamonga Municipal Broadband in partnership with Onward, a local private Internet service provider.
This year's Mountain Connect conference begins Monday, May 23rd and runs through Wednesday, May 25 in Keystone, Colorado.
Dickson, Tennessee (pop. 15,500) was the third municipal electric system to take power from the Tennessee Valley Authority after its creation in 1933, but the utility actually predates the regional electric generation system by almost 30 years.
In June of 2020, Cullman Electric Cooperative launched Sprout Fiber Internet, a fiber-to-the-home (FTTH) network to bring broadband access to its members in rural Alabama.